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Destinasi (PDES) Optimistic About Quality Tourism

Destinasi (PDES) Optimistic About Quality Tourism

The global economic slowdown continued to affect 2019. The delay in the Brexit agreement caused Western Europe to experience economic stagnation, compounded by the impact of the US-China trade war, which affected the trade balances of countries with trade relations with both nations. This economic stagnation led international tourists, who previously vacationed in popular global destinations, to postpone their trips or opt for domestic or nearby destinations. The Indonesian government has long used foreign tourist arrivals as a key indicator, but based on BPS data from 2016-2018, foreign tourist arrivals to Indonesia did not meet the expected targets. As of the third quarter of 2019, Indonesia had received 12.2 million foreign tourists, falling short of the target of 18 million.

PT Destinasi Tirta Nusantara Tbk, or Destinasi (PDES), which operates in the Inbound tourism sector (bringing in foreign tourists), has been affected by both global and national circumstances. The Indonesian government's support for the tourism sector during President Jokowi's second term relies on the strategy of increasing the Added Value of Tourism, with foreign exchange earnings as the main indicator. Destinasi (PDES) remains optimistic about the newly set strategy. "The strategy of Quality Tourism, which focuses on attracting foreign tourists with higher expenditure, can increase the yield from each product sold," said AB Sadewa, Corporate Secretary, during the company's Public Exposure event in Jakarta.

"We have relied heavily on guests from Western and Eastern Europe, who exhibit quality tourism patterns with longer stays and higher spending habits," said Ricky Setiawanto, Director of the company. The company has recorded a 5% growth in the number of tourists handled up to the third quarter of this year. As part of its future strategy, Destinasi (PDES) will optimize resources (vehicles, online booking systems, human resources), intensify inbound markets in Europe, Africa, and Asia, and enhance operations in its offices in Malaysia and Vietnam.

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