Jakarta, 6 February 2026 - Panorama, through its subsidiary in the Inbound pillar, has recently participated in the ASEAN Tourism Forum (ATF) 2026, which took place on January 28, 2026 in Cebu, Philippines. This participation represents a strategic step to expand its partnership network and strengthen Indonesia’s position as a leading destination in the international market.

During the event, Panorama recorded a number of positive developments in terms of market interest. Several travel agents from the Philippines expressed interest in seeking direct partners in Indonesia, as they previously had to work through partners in Manila. This creates new opportunities for Panorama to build closer collaborations and broaden access for the Philippine market to various destinations across Indonesia.

In addition, Panorama also secured a number of leads from travel agents in various regions, including Asia, Brazil, and the United States. Interest in Indonesia has been growing stronger, particularly among buyers who are already familiar with Indonesian destinations. Agents who already have Indonesia programs tend to be more proactive in providing leads and showing greater interest in expanding sales to the Indonesian market.

For the Asian market, demand is still dominated by Java and Bali. However, Panorama has also been offering alternative destinations such as Lombok and Labuan Bajo. Several agents have also begun to show interest in Sulawesi, particularly Tana Toraja, as part of their travel portfolio. Additionally, there has been demand for combined Southeast Asia tour packages, such as Singapore–Malaysia–Indonesia (Bali), as well as interest in overland tours across Java.

“Panorama’s participation in ATF 2026 is a well-planned strategic move to strengthen the Company’s inbound business position while supporting the achievement of its 2026 performance targets. Through this forum, we are not only expanding our partnership network with international travel agents, but also introducing the market to the diversity of Indonesian destinations beyond Bali. We are optimistic that this effort will contribute positively to the growth of Panorama’s inbound business and further enhance Indonesia’s appeal as a preferred destination for global travelers,” said AB Sadewa, Corporate Secretary of PT Panorama Sentrawisata Tbk.

Through its participation in ATF 2026, Panorama has further solidified its role as a key player in the inbound tourism sector, while also broadening Indonesia’s reach in the global market through a more diverse and integrated approach.