Panorama has launched a B2B2C business model to sell its products to customers through travelpreneurs. The growing entrepreneurial spirit is seen as an opportunity for Panorama to collaborate with entrepreneurs in the tourism sector, or what are referred to as travelpreneurs. This business model is an adaptation to the New Normal, where travelpreneurs can work remotely from home or anywhere, avoid traffic jams, and have flexible working hours, allowing them to remain productive while spending time with their families. Panorama also provides coworking space for travelpreneurs who wish to work at Panorama's headquarters.

Panorama hopes that this travelpreneur program will support the company in capturing the moment of pent-up demand. This travelpreneurship initiative is housed under the program called Panorama Agent, where each person joining as a travelpreneur will be equipped with access to serve their customers in purchasing tour products, visa services, and travel insurance covering COVID-19.

“Panorama Agent is our support for the recovery of national and global tourism, where accessibility has improved and many countries have reopened their borders. We also hope that the relaxation of international travel policies, such as the reduction in quarantine duration, will help stimulate the economic recovery,” said AB Sadewa, Corporate Secretary of PT Panorama Sentrawisata Tbk.

“We are targeting 1,000 travelpreneurs by the end of this year. Currently, almost 200 people have joined as Panorama Agents, and we are optimistic that more will join as market demand increases. We have also developed a dedicated digital app to make it easier for agents to handle sales, negotiations, closing deals, and even when guests are enjoying their vacations,” added Hellen Xu, CEO of Panorama JTB, during a gathering with Panorama Agents.

The Panorama Agent program currently focuses on selling tour products, visa services, and COVID-19 travel insurance. In the future, agents will also be able to book flight tickets, hotel vouchers, admission tickets, and other travel services. Panorama has also prepared a variety of new products that prioritize health, safety, and comfort during vacations with a selection of domestic and international destinations.

The benefits of becoming a Panorama Agent include flexible working hours, no required capital, no sales targets, and unlimited income potential. This is an attractive option for tourism workers who wish to regain their income in the new normal situation.