About Us

Established in 1995 and publicly listed on the Indonesia Stock Exchange since September 2001, PT Panorama Sentrawisata Tbk is a leading force in the tourism industry, serving both domestic and international markets. With a robust portfolio of B2C, B2B, and B2B2C business models, the Company operates under diverse brands and strategic joint ventures with global and regional travel partners.

Dedicated to sustainability, Panorama and its subsidiaries are committed to delivering value to shareholders while empowering tourism stakeholders. Guided by its mission to "Bringing Smiles to Millions" Panorama continues to grow as a proud symbol of Indonesian tourism, forging a bright future in the industry.

Panorama Group was born in 1972 from the grand vision of Mr. Adhi Tirtawisata to promote the beauty of Indonesia to the world. This vision was nurtured during his youth through his active involvement in Scouting, where he embraced the values of discipline, leadership, and teamwork, which became the foundation of his life journey.

Throughout his life, Mr. Adhi Tirtawisata consistently upheld the core principles of diligent, honesty, loyalty, and faith in God, which served as the guiding compass in building Panorama Group. With unwavering dedication, he established a company rooted in these values, complemented by a spirit of integrity, hard work, and innovation.

Over the decades, Panorama Group has grown into a pioneer in the national tourism industry, making significant contributions to positioning Indonesia as a world-class destination. The Scouting spirit and noble values instilled by Mr. Adhi Tirtawisata remain a lasting legacy and an inspiration for future generations, making Panorama Group a symbol of excellence, commitment to sustainability, and collaborative efforts to create a positive impact on society.

Complementing and taking advantage of our various strengths to achieve greater results. Effective communication is essential. Striving continously to be the best in everything we do. Fairness in business dealings and consistently respects the highest standard of business ethics. Going the extra-mile to consistently deliver as promised. Continously seek for new ways to deliver unique services and values. Smartly anticipating all challenges. Being compassionate and bringing smiles to millions.

Our vision is to become a true industry leader in all markets and businesses we enter. To achieve this, we aim to have a strong global and local presence and competitiveness, to synergize all our resources to maximize value for our stakeholders, and to contribute meaningful, sustainable values to human life. Our vision is to become a true industry leader in all markets and businesses we enter. To achieve this, we aim to have a strong global and local presence and competitiveness, to synergize all our resources to maximize value for our stakeholders, and to contribute meaningful, sustainable values to human life.