Jakarta, October 21 2025 - PT Panorama Sentrawisata Tbk (IDX:PANR), an integrated company in Indonesia's tourism sector operating under two main pillars, Inbound (handling international tourists) and Travel and Leisure (domestic and outbound travel services) recorded solid operational perfomance throughout the third quarter of 2025, driven by intensified marketing activities across various domestic and international tourism events.

Inbound Pillar Drives Sales in Global Markets

During Q3/2025, Panorama, through its Inbound pillar, actively strengthened its presence in international markets by participating in two major tourism events, the Wonderful Indonesia Tourism Fair (WITF) 2025 in Jakarta on October 10–12, 2025, and ITB Asia 2025 in Singapore on October 15–17, 2025.

These events served as key opportunities to promote leading destinations in Indonesia, Thailand, Malaysia, Singapore, and Vietnam to travel agent partners from regions such as Western Europe, Central and Eastern Europe, Scandinavia, the Middle East, South Asia, and Africa.

The marketing activities resulted in sales commitments for travel packages covering the Summer 2026 (March–May 2026) and Winter 2026 (December 2026–March 2027) seasons. The highest demand came from European and Middle Eastern markets, reflecting growing interest in multi-destination Southeast Asia packages. Demand for reconnecting multi-destination travel across Southeast Asian countries recorded a 15% increase.

Panorama’s Director of Inbound, Ricardo Setiawanto, stated, "The Momentum of global tourism recovery continues. With our extensive network and long-standing reputation in international markets, Panorama is strategically positioned to capture the rising demand for inbound travel to Southeast Asia, including Indonesia."

In the first half of 2025, Panorama also participated in major tourism tradeshows such as ITB Berlin and the Arabian Travel Market (ATM) in Dubai. To close the year, Panorama will take part in the World Travel Market (WTM) in London, United Kingdom.

Travel & Leisure Records Positive Performance in Domestic Market

On the Travel & Leisure side, Panorama continued to strengthen its presence in both B2B and B2C segments through participation in several major exhibitions, including the Astindo Travel Fair (Jakarta & Surabaya, August 28–31, 2025), Singapore Airlines Travel Fair (Jakarta, August 8–10, 2025), and Garuda Indonesia Travel Fair (Jakarta, October 16–19, 2025).

These activities successfully boosted sales of travel packages for the Christmas & New Year 2025/2026 period as well as early 2026. Panorama also introduced a chartered flight program to Sapporo, Japan, as part of its premium product differentiation strategy targeting the upper-middle leisure segment. For the full year 2025, travel package sales are projected to grow by 50% compared to 2024.

In addition, Panorama leveraged the Holy Door Pilgrimage 2025, a Catholic pilgrimage that takes place only once every 25 years. Sales of pilgrimage packages to religious destinations in Europe and the Middle East increased significantly compared to the previous year, demonstrating the company’s strong global network and expertise in managing high-value niche markets.

Panorama’s Director of Travel & Leisure, Hellen Xu, explained, "The leisure and religious travel segments have become key growth catalysts in the second half of 2025. The combination of Holy Door pilgrimage packages and chartered flights to Japan strengthens Panorama's position as an innovative provider of themed and value-added travel experiences."

Positive Outlook Toward 2026

With strong sales momentum from its two complementary business pillars, Panorama remains optimistic about sustaining its recovery trend into 2026. The company’s key priorities moving forward include expanding its B2B network in international markets, enhancing digitalization of domestic sales channels, and developing a portfolio of high-value travel products.

"We are seeing a continued rise in both outbound and inbound travel demand heading to 2026. The aggresive marketing activities in the third quarter have laid a solid foundation for next year's revenue growth", said Angreta Chandra, the company's Finance Director.

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